Contestants/players select DEIJIDESIGN items in the game and can purchase the luxury products directly from the in-app DEIJIDESIGN website. Covet Fashion promotes DEIJIDESIGN to the playing community as a leading brand in the contests throughout every day and requires the user to interact and select DEIJIDESIGN products within the contests. As reported by Electronic Arts, the contests are enthusiastically embraced by the mass of contestants. There have been 1.1 Billion user engagements on Covet Fashion – the #1 Fashion App in the world. DEIJIDESIGN has been honored to be selected by EA.